Uh, WHAT?!

[ironphoenix]

Who the ____ thought that this could possibly be a good idea?!

(The film clip doesn't play automatically, which is a Good Thing; take the warning about it being disturbing seriously before deciding to play it.)

Comments

[gaynip.livejournal.com]

I think the intent was humour but it makes me a bit squeamish to be honest.

I have nothing against ads that use some less sugar coated tactics to get the point across. A few years ago an SCPA ad in Scotland (which I can't find) had a kids Christmas play going on staring a guy in a horse costume. And when a man crept up behind the horse, the kids would shout "he's behind you" or some such. The man ended up beating the horse with a crowbar.

Gets the point across. It happens. People ignore it.

However, I'm not sure how exploding people who aren't willing to do 10:10 is really using the violence to prove a point. Seems...sensational.

And you know what? It worked. You posted it. We're talking about it. Mission accomplished.

[ironphoenix.livejournal.com]

Yeah, we're talking about it... but we're talking about the video, not about how to do 10:10. iclysdale's analysis below is probably closest to the mark.